Mobile-First Isn't Optional Anymore
Businesses in Taichung discovered this the hard way last year. Traffic patterns changed fast—over 70% of visitors now arrive via phones. We watched three local shops rebuild their sites from scratch.
Learn more →What's Happening in Web Design
Real stories from the design community in Taiwan and beyond. We're tracking shifts in how businesses build their online presence—and what that means for you.
Why Fast Loading Wins Customers
Speed matters more than most realize. A café owner showed us their analytics—5 seconds of load time meant losing half their potential customers. Simple fixes made a real difference.
Explore solutions →
Building Sites Everyone Can Use
Accessibility isn't just compliance paperwork. A retail client expanded their customer base significantly after we adjusted contrast ratios and navigation structure. Small changes opened doors.
See the approach →Reading the Market
Taiwan's digital space evolved quickly over the past year. E-commerce platforms that worked fine in 2024 started showing cracks. Payment integration became more complex. Customer expectations shifted.
We noticed something interesting in our client conversations. Business owners stopped asking about flashy animations. Instead, they wanted to know about conversion rates, user flows, and how to make checkout processes smoother.
The focus moved from decoration to function. Sites that load in under two seconds get more engagement. Clear navigation beats clever navigation every time. And responsive design stopped being a nice-to-have—it became the baseline.
Local businesses face unique challenges. Traditional shops moving online need different solutions than startups. Understanding these distinctions shapes how we approach each project.
Elara Vinterberg
Senior Design Strategist
A Practitioner's View
I've worked with dozens of businesses transitioning their operations online. The ones that succeed don't chase trends blindly. They ask better questions.
What problem does this solve for our customers? Will this feature actually get used? How do we measure if it's working?
Design decisions should come from real user needs, not assumptions. When we rebuilt a booking system for a local service provider, we spent two weeks just watching how people tried to schedule appointments. The insights from that observation shaped everything.
"Good design happens when you stop guessing and start listening. Your users tell you what they need—you just have to pay attention."
Current Focus Areas
These topics keep coming up in conversations with clients and fellow designers. Worth keeping on your radar.
Performance Optimization
Sites need to work smoothly on varying connection speeds. Image compression, lazy loading, and efficient code structure became essential skills rather than advanced techniques.
Inclusive Design Practices
Building for diverse users means considering color blindness, motor limitations, and screen reader compatibility from the start. Retrofitting accessibility is harder than building it in.
Content Strategy
Beautiful layouts mean nothing without clear messaging. Working closely with clients to refine their communication makes a bigger impact than fancy animations ever could.
Security Fundamentals
Client data protection isn't optional. Basic security practices—SSL certificates, secure forms, regular updates—protect both businesses and their customers from preventable problems.
Analytics Integration
Understanding how people use your site informs better design decisions. Setting up meaningful tracking helps identify what works and what needs adjustment.
Cross-Device Testing
Real users access sites from countless device combinations. Testing across different screen sizes, browsers, and operating systems catches issues before customers encounter them.